ETFs and Mutual Funds - Adviser Investments

Investment Strategies

ETFs and Mutual Funds


Mutual funds and exchange-traded funds (ETFs) are ideal building blocks for diversified portfolios. Since our founding in 1994, we’ve sought to identify active fund managers who offer our clients strong, risk-adjusted performance to help them grow their wealth and achieve their financial goals. Our core mutual fund and ETF portfolios are foundational when it comes to matching your risk tolerance with your investment objectives—we tailor our asset allocation to meet your needs.

At Adviser Investments, we implement an Active Acumen™ process to create portfolios of low-cost, passively managed ETFs as well as portfolios that hew to an environmental, social and governance (ESG) standard. Active or passive, with a focus on ESG or not, the investments in your portfolios are curated by our investment team—with a research-driven manager and fund selection process that combines rigorous fundamental and quantitative analysis.

Managing Risk and Returns

Diversification is the key to managing risk while seeking long-term returns. Mutual funds and ETFs offer investors instant diversification—but not all funds are created equal. Selectively combining funds with differing objectives and areas of focus adds up to a portfolio diversified across U.S. and foreign stocks, bonds, and more, all aligned with your personal investment goals.

Institutional-Quality Management

Many of the managers we work with require multimillion-dollar minimums for separate accounts, yet by using mutual funds we can access the same professional investment management as large institutions, foundations and endowments.

Truly Personalized Wealth Management

Our Team

Daniel Wiener, Chairman

Dan has been crafting investment portfolios for more than 30 years. His insights and analysis appear regularly in Barron’s, The Wall Street Journal, The New York Times and The Washington Post as well as on CNBC and Bloomberg Television. He is co-editor of The Independent Adviser for Vanguard Investors and the annual Independent Guide to the Vanguard Funds.

Jim Lowell, Strategic Adviser to the CEO

Jim has led the development of our portfolio strategies since joining Adviser Investments in 1999. He is a former Forbes investment columnist and long-standing editor of the independent Fidelity Investor and Fidelity Sector Investor newsletters. He is a frequent contributor to CNBC and CNBC World as well as BloombergFox Business News and Nightly Business Report.

Jeffrey DeMaso, Portfolio Manager

Jeff serves on our Senior Investment Committee and oversees the portfolio managers and analysts for Adviser Investments. Jeff was named a “rising star of manager research” by Citywire in 2019. He also works with Dan Wiener as co-editor of The Independent Adviser for Vanguard Investors newsletter and is a regular commentator in the financial press.

Our Principles

Reacting to the market in real time to provide downside protection.

An Adviser You Can Talk To

We start by getting to know you and understanding your long-term goals and comfort with risk. We then build your personalized portfolio from the ground up using our select list of funds and ETFs.

Any Objective, Any Time Horizon

From aggressive growth to income to capital preservation, we can help you achieve your objectives by employing actively managed mutual funds, ETFs or an ESG philosophy.

Buy the Manager, Not the Fund

When you invest in an actively managed mutual fund, what you are really buying is the services of the portfolio manager. Our size and reputation give us access to many managers that would otherwise be unavailable to individual investors.

Risk Management

We prefer portfolio managers with a track record of meeting or exceeding their benchmarks with less risk. Then we create diversified portfolios to provide both downside protection and upside opportunity that is commensurate with your investment objectives.

Comprehensive Wealth Management

The ETFs and Mutual Funds strategy is offered as part of a comprehensive approach to wealth management. Learn more about working with Adviser Investments.

Strategy Options

Building wealth for generations.

Actively Managed Mutual Funds

We partner with active managers at Vanguard and Fidelity, as well as other top stock- and bond-pickers, to grow your investment portfolio over time.

Low-cost ETF Portfolios

While we focus on managing costs in all our portfolios, we apply our Active Acumen™ process to create ETF-only options for clients who prioritize low costs or a passive approach.

Socially Conscious Investing

We offer ETF-focused ESG portfolios for investors who wish to make socially conscious investments.

Our Clients

Our core mutual fund and ETF portfolios are customizable for any investment objective or timeline. Whether you are looking for growth, risk control, wealth preservation or reliable income, this approach can be your one-stop portfolio solution, or it can form the core of your portfolio with additional satellite positions (such as our Dividend Income, American Ingenuity, Managed Bond or Tactical Investing strategies). We also offer socially conscious versions of our individual-security portfolios for investors who wish to follow an environmental, social and corporate governance (ESG) investment approach.

Your Next Step

The first step in the Adviser Investments process is to start a conversation. We look forward to learning more about you, your financial and tax goals and how we can help you reach them.

Additional Investment Strategies

Dividend Income

Learn More

Managed Bonds

Learn More

Tactical Investing

Learn More

American Ingenuity

Learn More

All investments and investment strategies are subject to risk of loss. Neither principal nor performance is guaranteed.

The Independent Adviser for Vanguard Investors, Fidelity Investor and Fidelity Sector Investor newsletters as well as the Independent Guide to the Vanguard Funds guidebook are publications of InvestorPlace Media, LLC, a subsidiary of MarketWise, Inc. (collectively “IPM”). Adviser Investments, LLC is separate from IPM and does not endorse, approve or adopt the contents of its publications or materials marketing its publications. IPM publications and materials should not be used or relied upon when evaluating Adviser Investments, LLC.

Jeffrey DeMaso was recognized by Citywire USA on its 2019 list of 40 Rising Stars. The Citywire USA Rising Stars list is based on (1) information provided by the individuals’ managers or industry peers of the individuals, (2) their professional qualifications (including professional designations and certifications), (3) academic achievements and (4) the importance of the roles the individuals play at their current companies. All nominees must be under the age of 40 and based in the United States. No company can have more than two representatives on the list. In 2019, both nominations made by Adviser Investments were selected to the final list. The award sponsor has not disclosed how many firms were surveyed or considered for this recognition, nor the percentage of total participants that ultimately received recognition. Visit for more information.

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